This Leica camera concept is a personal project that I took on with the brief of redesigning the classic Leica camera. To create it I had to dive deep into the brand of Leica and the legacy of their products. The result is a camera concept called the X4.

Leica is a brand that needs no introduction. They have been at the forefront of the camera and photography industry for over 150 years. With many of the world's most iconic images being taken with Leica cameras. I started this project by first researching the history and legacy of the brand. At the start of this project, I analysed the design language of Leica, trying to establish what makes their products so iconic and timeless. By dissecting their design DNA I aimed to create my interpretation of a Leica camera, taking inspiration from what came before while adding my own unique twist.

During the design development process, it was very important to me to create a design that evoked a sense of familiarity while still being a joy to use. From the Lens ring to the shutter button, everything needed to be a tactile experience that invites interaction.

I designed this camera from the ground up to be sleek and minimal. Doubling down on the core elements and leaving the superfluous behind. So many modern cameras are overloaded with features and buttons. With this design, I paired back the controls to their most fundamental elements, allowing the user to only focus on what's behind the viewfinder.

As with any product, the user experience plays a huge role in the user's perception of the brand and the product. The packaging is a core part of this as it is often the first interaction a user will have with a product. In my view, packag-ing should reflect the quality of the brand and the product experience. It should create excitement and mystery when the user opens the product.